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What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Madurai Market
Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts.
Advertising Agency for Bus Stand Announcement in Thirumangalam Madurai
With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now.
To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication.
With this backdrop, Apple Advertising Services brought a unique and different channel, the bus station audio video advertisement.
It has become a trendsetter idea
Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in Madurai Thirumangalam town as the pilot project, today it is one of the strongest communication platforms that address over 2,50,000 people every day.
Isn’t it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm?
Experts say that there are several reasons behind the popularity of Bus terminal Advertising in Madurai Thirumangalam by Apple Advertising Services:
Bus stands are the most crowded places in Madurai because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in Madurai where railway has not reached yet but the places are very well connected by bus network.
Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things.
Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Madurai.
Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective.
The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Madurai has received so much acclaim as Apple Advertising Services received from industry experts, clients, and even the critics.
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